The impact of electronic commerce for small and medium trading companies and Countermeasures

发布于:2021-08-04 03:47:58

The impact of electronic commerce for small and medium trading companies and Countermeasures
Abstract: e-commerce to expand rapidly the scale and scope of the enormous profits, is becoming the traditional enterprises, especially small and medium trading companies chasing hot spots, our small and medium trading companies e-commerce has entered a stage of rapid development, but the overall level of e-commerce still in its infancy, to some extent has hampered China's Development and expansion of small and medium trading companies. Therefore, for analysis of the impact of small and medium trading companies to find a reasonable countermeasures, for the growth of small and medium trading companies and to promote e-commerce applications in China has a positive role in promoting. Keywords:: E-commerce; small and medium trading companies; impact; Countermeasures Internet is changing the world, while International Trade is even more deeply the impact of e-commerce has become an International Trade passes, and to International Trade will bring about a new mode of operation and methods. First, the meaning of small and medium trading companies In 2003, the State Economic and Trade Commission and other departments issued the 'Interim Provisions on the issuance of the notice standard for SMEs', on China's small and medium enterprises to develop a standard definition of' number of employees below 500 or below 300 million yuan in sales. Among them, medium-sized enterprises to meet the number of employees 100 people and more than 30 million yuan in sales and above; the rest for small businesses'. Small and medium trading companies of China's market economy, an important pArt of the main body, with a smaller scale, product variety and so on. These are all consistent with the characteristics of network marketing. At the same time, China's small and medium trading companies with large trading companies compared to the operational mechanism and management, are simpler and more beneficial to the company's adjustment, management, and to facilitate rapid implementation, accepting fresh business ideas, quick to update the operating system to adapt to the Development trend of the times. '2005-2006 China Annual Report on SMEs in e-commerce applications' show, 'China's SME e-commerce transactions in 2005 amounted to 276.6 billion yuan, an increase of 56.7%, e-commerce market in China already accounts for around 38% of turnover' can be seen. Small and medium trading companies in the Chinese market, especially e-commerce market occupies an increasingly important position. 2, e-commerce on the impact of China's small and medium trading companies Paperless e-commerce, low-cost characteristics of effectively compensate for the small and medium trading companies in the capital, technology, scale, image, and so the defects, in order to enhance the competitiveness of small and medium trading companies to participate in international competition provides a good condition.

A small trading company to reduce the cost of First of all, e-commerce can reduce procurement costs. E-commerce environment, small and medium trading companies through the network within the framework of the individual in a larger selection of suppliers, through the network transfer business documents, online auctions is excellent for small and medium enterprises provide a means of procurement. Second, e-commerce reduces the Marketing costs. Small trading companies can build websites, publish product descriptions, technical information, service and other information, the product's image and publicity. More importantly, e-commerce to small and medium trading companies significantly reduced the cost of customer retention, e-mail and online chat instead of the original expensive long-distance phone charges. Finally, e-commerce reduces inventory costs. SMEs with suppliers can establish a good relationship, thereby reducing their inventory levels, thus reasonable to avoid operational risks. More importantly, through e-commerce suppliers of goods directly available to the customers, do not even need stored in the warehouse, to achieve zero inventory, colleagues, small and medium trading companies accelerate the speed of response to market customers. Two small trading companies to improve business opportunities and operational efficiency of The biggest problem with small trading company is the business is small, while e-commerce without borders, natural features would bring them a larger market space. Greatly expand their market opportunities, e-commerce trade in the traditional process to be simplified so that Information can be as fast as receiving, processing and transmission, so that small and medium trading companies with the fastest access to information, the successful completion of the transaction, so that can not only reduce costs, but also significantly improve the operational efficiency of the company are conducive to small and medium trading companies to grasp opportunities, gain competitive advantage, thereby enhancing the company's competitiveness. 3 small and medium trading companies to ease the infrastructure challenges E-commerce for small and medium trading companies created a new Information exchange and business trade environment, small and medium trading companies or even just need a computer, a phone, a cat and a telephone line can be opened to address the small and medium trading the company due to a shortage of funds infrastructure problems arise In short, the Development of Electronic Commerce enables small and medium trading companies not only get past that they can not obtain information, but received the same as larger companies to explore international market opportunities for small and medium trading companies in international trade provides a good platform. At the same time small and medium trading companies in China E-commerce applications, there are a series of problems. 3, small and medium trading companies to implement practical problems of ecommerce

E-commerce in China's development is still at an early stage, small and medium trading company's current level of Information Technology is not enough, conventional electronic mechanism to allow its implementation to achieve the high cost of e-commerce, these contradictions are to a certain extent hindered e-commerce further in-depth. A small trading company of electronic low Small and medium trading companies because the business less, generally can be resolved with the manpower, so the low level of prevalence of electronic problems. First, the costs are low, making it the hardware facilities is still not perfect low level of electronic processing; secondly, the lack of talent makes the maintenance of its existing equipment also appeared difficult; the worst thing is that SMEs have not yet dealt with the formation of electronic documents working methods and the corresponding database, does not have the initiative to acquire, analyze and process information, resulting in a large pArt of the company's Web site became a 'decoration'. Such as the site content is monotonous, limited product catalog, or a long time without updates, allowing quick access to the other side can not be the information they need so that they are lost in the competition, and even missed a lot of trading opportunities, hindering the development of international trade, small and medium trading companies . 2 legislation does not sound does not change the concept of In the traditional sense of the trade contracts must be concluded in writing, by handwritten signature or seal to identify the identity of the network of e-commerce transactions, extensive use of electronic money and electronic signatures, leading to physical Law of the contract provisions are difficult to apply on-line invisible contract, contractual rights and obligations for the online provisions and requirements have yet to be further clarified. Such as e-commerce in China, and no special rules of contract law, but in the original contract Law was a brief explanation. Making behavior by exploiting legal loopholes often happens, some people even use the Internet trade fraud, which have hindered the development of international trade, coupled with a number of small and medium trading companies are also using e-commerce opportunities for the development of trade issues hesitation. 3 high telecommunications charges, Our country's telecommunications system is a set of administrative and operating in a monopolistic structure, high operating costs, low efficiency, making tariffs higher standard. This is compared with some developed countries abroad, there is a considerable gap, especially for financial strength is not very strong in this small trading company, the high standard tariff is prohibitive leading to its e-commerce is one important reason for . If this does not change the status quo, under the premise of the increase in cost, small and medium trading companies mostly prefer the familiar, the traditional business model, but that would make the company itself unable to raise their competitive edge, unable to keep up with the trend of the times, resulting in a vicious circle, which is not conducive to the popularity of e-commerce in China, much less conducive to China's small and medium trading companies grow and develop. Reposted elsewhere in the paper for free download

In addition, the development of Electronic Commerce there is a certain security vulnerabilities and risks. The current Network Security Technology and its associated pre-certification is not perfect, such as e-commerce Application and effectiveness of the certification of contracts to deliver commodities, quality assurance, online payment security certification system and so on. The security of online transactions has become a major constraining one of the reasons e-commerce development, such as information security and confidentiality, Computer experts in online banking security issues while using a variety of measures, but still can not effectively prevent network hackers. It is due to the presence of various risks, allowing the parties to electronic transactions suspicious. Therefore, the establishment of sound laws and regulations to guide the orderly development of ecommerce has become imperative. Fourth, China's small and medium trading companies to effectively conduct ecommerce Countermeasures By analyzing e-commerce on the impact of small and medium trading companies, combined with small and medium trading companies in the practical implementation of e-business process issues, we propose the following aspects from the corresponding countermeasures. A positive change in self-concept Small and medium trading companies should take the initiative to promote ecommerce, modern information Technology into the company's operation and management, allowing companies to compete in the win. At present many of our small and medium trading companies still think that e-commerce is limited to available online information, online access to orders, while ignoring the real benefits of ecommerce - business processes through electronic, thus enhancing operational efficiency and reduce operating costs. Should not be limited to 'seeing is believing' the traditional concept, it is necessary to dispel doubts the authenticity of network transactions and vigilance, awareness of their own e-commerce has been very close to the distance to the development of Electronic Commerce to increase to about the height of the survival of small and medium trading companies up understanding, change their ideas and actively participate in the tide of e-commerce development to take the initiative to promote e-commerce, modern information technology into the company's operation and management, for their own competition in the market to seize a commanding height. 2 strengthen the infrastructure and personnel development E-commerce is a product of the development of network technology and its rapid development, but also on the network information infrastructure put forward higher requirements, and information infrastructure is constraining the development of key networks of trade, China's current Investment in building the information base has achieved initial results, the network infrastructure has been basically completed, but in developed countries such as the spider's web of high input and dense compared to the information superhighway, our information infrastructure remains a serious shortage of Investment on the building is still in the preliminary stage, in this area behind, which restricts the development of e-commerce, but also affect the

development of small and medium trading companies. Therefore, urgent need to strengthen information infrastructure, but also should make full use of existing network resources, in order to maximize profits, accelerate the pace of development of small and medium trading companies. In addition, e-commerce is the key person, company trade success depends largely on its own technical and management personnel, the general quality of work of small and medium trading companies is relatively low, for information, knowledge and technology to master a very limited degree, professional information technology professionals with little or no, this rapid development of e-commerce environment and in the face of foreign enterprises and domestic large-scale advantage when trading companies, it is particularly sudden, out, need to be resolved soon. On the one hand the introduction of new talent, for the current technology, management needs, the introduction of a number of received systematic study of high-quality compound talents to address the company's development needs. On the other hand, it is necessary to retain the existing talent, small and medium trading companies themselves should conditions allow under the premise of the establishment of specialized training for department personnel to conduct the original new training for staff and better acceptance of new knowledge. Learn new skills in order to position itself to play a more outstanding role. The company to better respond to the increasingly fierce market competition, to adapt to e-commerce environment, production and operation and management. 3 focus on shaping the Internet Brand For the small and medium trading companies, business opportunities is the key to maintain the company's survival. China's small and medium trading companies which are in brand-building early stage in order to enhance brand awareness as its main task, it should be loud, in unison to tell the public 'My brand is Who? My brand products under the What are the advantages?'. First, let the public know of the existence and characteristics of the brand, which requires company's Web site should be simple to use, web page design must be able to attract clients. Then you should spend your effort to promote the brand. Make full use of reciprocal connections, search engines and other methods to further promote the brand, increase brand influence, to win consumer recognition and preference for emotional. 4 focus on the customer relationship management Customer relationship management is essential for international trade, especially for small and medium trading companies on this innate lack of resources, customer relationship for the individual. Good customer relationship management for small and medium trading companies seize market opportunities, not only can promote the smooth realization of trade in goods, but also to achieve long-term cooperation, small and medium trading companies based on customer specific requirements can be tailored to their particular type of product or you can learn a timely after-sale situation, to provide customers with a full range of services, etc. In so doing, help the company get into a stable business opportunities, access to customer's trust. On the other hand, for small and medium trading companies themselves also play an advocacy role, can bring more trade opportunities, and

expanding opportunities for development. 5 and further to create a good network of trading environment Government to encourage and guide the role of international trade network evident. The United States has issued policy requires that priority for online declaration. My Government wishes to speed up the building and change the existing trade patterns, so that those under the net trading business is also a trading company active in e-commerce, in the positive guidance, while the actual introduction of preferential policies, for example, appropriate adjustments to the telecommunications tariff standards for small and medium related to electronic commerce trading company to provide technical support and services. Really small and medium trading companies to overcome the on-line business in the problems, so that small and medium trading companies from passive to active participation in the company's trading activities and to the entire e-commerce up, so that small and medium trading companies realize the true benefits of this is the government needs to the practical problems of thinking. In addition, e-commerce security issues are also pending to solve one of the keys. The Government should establish a scientific and authoritative e-commerce security system certification center, at present, although there is no security issues for e-commerce complete solution, but can be improved through continuous protocols and operating system vulnerabilities, etc. to enhance Network Security technology the breadth of content, and then continuously strengthen the performance of network devices in order to enhance the reliability of monitoring technologies, while the Government should promptly make changes to existing laws and regulations, a multipronged development of electronic commerce provide a relaxed environment and safety guarantee for small and medium trading companies to create a good e-business environment. E-commerce as a future mode of operation of the mainstream economy, for the rapid development of China's small and medium trading companies to improve their competitiveness and provide a new opportunity for development. Only the government, industry, enterprises can enable small and medium trading companies work together to truly taste the sweetness of e-commerce, and further encourage their enthusiasm to expand the market size, China's international trade and make new contributions. Reposted elsewhere in the paper for free download


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